Hand in hand : branding and personal style

Hey folks,

Its been a minute. Joan and I are definitely happy to be blogging again. Thanks for still following along and being patient! I love writing here on Imigani. For a couple of months, I have been thinking of personal branding and as a part of that, personal style. Basically, I’ve been trying to figure out my personal style to learn the whys and the what’s of it. The truth is, there is quite a bit of content on personal branding on the internet but it’s also scattered. I’ll save you a bit of time by collecting my learning’s in this one article.

White blazer and printed shift dress

Is having a personal brand important?

Heck yeah! What I’ve learned is that everyone is selling something. Whether its your time they want or its your money. (Probably both). If you don’t find a way to stand out with your personal brand, you will probably get swept up by the rough seas of the world-wide web.

But how do you develop a personal brand? (For me this question was; How do I find my personal style?

There are lots of ways. Personally, i think it’s the consistent way you show up. How do you look? How do you dress? Are you a jeans and t-shirt kind of person or a heels and red lip kind of person. Neither is better than the other and this doesn’t literally mean you show up like this all the time but certainly people will begin to expect the same thing from you. It just depends (What message do you want to tell the world as you show up?) We could talk about the way to speak, the places you like to go and the list goes on and on.

Locs and Pearls

You might be thinking, this is all good BUT where do I start?

I think that you just have to be honest with yourself. What are the 5 most important things in life to you. Be as specific as you can. And just to make it clear, these will probably change or be refined next year. I’ll just share a working version of one thing for myself (It’s extremely important that I feel confident and comfortable in anything that I wear. So when I go and buy something I will ask myself… Do I feel confident? Do I feel comfortable. Do I love this look on me?) If it’s a yes yes yes, then its a go.

Will I get it right all the time? (Absolutely not!) And perhaps you don’t want to. It’s a game of trial and error. Overtime, you will refine and fall more in love with who you are and how you have chosen to show up.

Confident and Comfortable with a touch of movement

Let me just add one last thing here… There is a whole lot more that I could say about personal brand but personal style is just one thing. I’m really curious to learn what you guys think of it. On a scale of 1-10, is this something you find important? Is it something you find easy or a little more tricky. I am definitely looking forward to learning more with you all!

Black and White Fashion and Photography

Big thanks to Nicole from Behind The Scenes Photography for the photos.